Common Thread website

Common Thread provides residential care for young people who have experienced trauma, abuse and neglect. Their model prioritises creating a loving family environment, individualised therapy plans and plenty of time for fun, creativity and recreation. 

We created a brand that captured a sense of child-like creativity and expression. Bright colours were chosen and paired with a simple sans serif to let the other visuals shine. I created graphic elements by hand then digitised them. These can be combined in different combinations across the website, social media and print.

The logo design wasn’t included in the rebrand, but it was adjusted to make it more adaptable to a variety of usages. 

A key goal of the website was to make navigation more intuitive and to slim down the content, tailoring it to their target users – local authority social workers and prospective employees.

NOTE: The website has not launched yet, included here are screenshots of the homepage and pages from the brand guidelines.